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Using Email Marketing to Your Advantage

Email marketing is an avenue of marketing that can provide your business with big returns for a small amount of effort. Although people are frustrated by spam, email is still proving to be an effective way to communicate with customers and get them to make a purchase. When a person signs up to your email list, they are essentially telling you they are interested in what your company is offering. Research shows that it typically takes seven to eight exposures to your brand before a customer will buy from you. Email marketing is an excellent way to build a relationship with prospects as well as maintain the relationship with your current customers.

The main challenge with email marketing is getting people to sign up to your list. When email was new, people used to give out their email address like candy just so they could get mail in the inbox. The spam problem, however, has made people a lot more wary. Therefore, if you want your current and prospective customers to hand over the coveted email address then you are going to have to make it worth the risk by giving them something of value in return. This could be a free EBook containing valuable information, an opportunity to save money (via coupons or other money saving offers), or simply access to premium content.

It can be exciting to have people signing up to your email list. However, it is not the time to go crazy and start throwing advertisements at them for your products and services. This is the quickest way to get people to unsubscribe from your list and doom your email marketing. To keep people interested and signed on, you must continue to provide value. This can be in the form of a monthly newsletter offering tips relevant to their needs or notification of special deals. You can advertise your wares. However, you must wrap that advertisement in valuable information which will make people willing to tolerate your ads.

To save time, it is best to work with an email service that allows you to set up automatic emails. This allows you to set up your newsletter when it is convenient for you and schedule it to be sent to the people on your list at a time of your choosing. There are several services available at a variety of pricing. Pick the package that best fits your email marketing needs and budget.


Bing on Yahoo Search Results Begins

In the latest development from Yahoo and Microsoft’s Bing Search Alliance, the search transition will happen beginning this week on Yahoo’s organic search results while the paid search transition testing has already begun.

With this latest development from Yahoo and Microsoft merger, website owners should also start paying more attention to this two big search engines in terms of planning and executing their search strategies.

“You’ll want to make sure that you’re prepared for this change, so be sure to check out these tips and stay tuned to the Yahoo! Search blog for confirmation of when the organic search transition is complete.” says Yahoo! on their Search Marketing Blog.

Getting visible on Bing does not only provide presence on Yahoo! search engine. Bing also powers the search of Facebook and is also seen as another search option on Apple iPhones. Optimize your website for Bing now! Visit Yahoo! Search Blog post, New Search Alliance Transition Update and Tips.

To read the full news article, visit Yahoo! Search Blog news post, Important Updates on Search Transitions.


The New Google Chrome is Now Available

WebProNews has an interesting article about the launching of the new stable and faster versions of Chrome web browser for Windows, Mac and Linux.

Other than speed improvement, the new stable version has added these features:

-    Ability to sync browser preferences (bookmarks, themes, homepage and startup settings, web content settings, preferred languages, and page zoom settings) across multiple computers
-    new HTML5 capabilities (Geolocation APIs, App Cache, web sockets, and file drag-and-drop)
-    new Bookmark manager

Check out this video on testing the speed of the latest Google Chrome.

For a taste of HTML5’s powerful features, try browsing through websites developed in HTML5 such as, dragging and dropping attachments in Gmail, or by enabling the geolocation functionality in Google Maps,” says Chrome product manager Brian Rakowski.

Visit “Why use Google Chrome?” page on Google to learn more about Google Chrome.

Continue reading the details of the WebProNews article, “The New Chrome is Now Available for Windows, Mac, Linux”.


5 Tips to Take Your Company on the Internet

Many businesses and companies still do not employ Online Marketing strategies, much less have a website or blog. This is because Online Marketing can be understandably difficult to wrap one’s head around. If not confusing, the idea of getting charged for simply clicking on something in a search engine results list can seem scary.

Here are 5 tips for a successful online marketing campaign that gives you the assurance and understanding of the whole process:

1) Create a website with your own domain name

Whether it is a four page website or a website with 100 pages, it is important for a company to have it’s own identity in cyberspace. Your free blog’s spaces will get inserted with banner advertisements that you will not gain from. Also, you get to call the shots on its lay-outs and features. Luckily, some blog sites offer platforms and tools for creating your own unique site with your own name at minimal costs.

2) When designing your website, put yourself in your target market’s shoes

If you’re a car dealership company, what would your customers be like? What demographic would they be from? How would they read and search for specs?  Would they like to read about car news articles or tips? These kinds of information will help your create a website interface that is easy and best suited for your readers.

3) Optimize your site with keywords

Search engine optimization involves inserting keywords into your web pages’ page title, meta and source codes so that search engines can easily access and yield your website as a significant result. Apart from inserting keywords, optimizing your pages can help people know (and like) what your website is all about when you type in a short but effective description of your company and it’s web page in your meta description.
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Exxelnet Solutions Pte Ltd is a web development firm specializing in online solutions, aimed at getting businesses onto the Internet within the shortest time possible.