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Web Design Trends in Businesses

Business websites are mostly created for advertisement or promotion purposes. How?  Having an attractive website can easily coerce most of your web visitors to becoming active clients and thus establish long term-term profitable customer relationships.

Creating Attractive Web Designs for Business Promotion

In order to always have the attention of your visitors and to coerce them to stay or browse through your entire website, your web should be:

  1. 1.     Minimalism

Although most business uses web designs with lots of colors, use of fewer colors in web designs is of great importance to the business. I.e. less colors each with meaningful message behind it.

  1. 2.     Responsive Mobile Design

Most people are always busy and may lack adequate time to access information over computers. The growth of technology has however provided easier and cheaper means to access internet information by use of smartphones. Thus, business should come up with mobile-friendly website or applications targeting specifically this group. The websites should have the ability to respond or adjust automatically, according to each device.

  1. 3.     Flat designs

Flat websites with pattern are more usually attractive and clean.

  1. 4.     Simplicity

Let the information be interesting, clean, easy to read and navigate, as people have less time to browse.

  1. 5.     Unique and Adaptive Photography

For any business to outstand in the competitive market environment, it must be unique in in all its activities. Some important tips in designing unique photography for your website:

  • Check competitors’ images-this will enable you to come up with unique photography to represent your services or products.
  • Images with low resolution will make your website dull and look less professional to your visitors. This may affect the overall design negatively.
  • Use imaginative images-they are best especially in reinforcing product brand.

Thus, when choosing photography for your website, you ought to take maximum care, time and research, to design a piece which is informative, unique and attractive at the sometime.

  1. 6.     Use of Video

Videos can be used effectively in conveying information about business products and services instead of text messages.

  1. 7.     Clear Calls-to-Action

Business websites are mainly for promotion, by converting visitors to actual buyers. If this has to happen, your visitors must clearly see and understand your pages.

Call-to-action button should be large enough for all visitors to see it and get the message at glance.

The Call-to-action button color should be bright. It should be positioned on the top each page.

Finally, the words should be short but convey of the value of the action to the user.


About the Author
Ong Pang Seng is a professional E-Business consultant at Exxelnet Solutions Pte Ltd, leading SEO Company in Singapore. Expert E-Business services include Web Hosting, Domain Name Registration, Web Development, Internet Marketing, Search Marketing and Email Marketing.


Search Engine Optimization – Search Engine Marketing and Social Media Marketing

Setting up your company website won’t automatically mean instant traffic flow. There are millions of websites and probably thousands that sell something similar to your site. Your goal is to stand out from all other competition by utilizing SEO services. SEO stands for search engine optimization and can be accomplished in various ways like social media marketing. Here is what working with an SEO company can do for your business.

Improve your search engine placement. An SEO expert knows how to get you from page 10 or higher on Google to page 1 or 2. This is so important because search engines—Google in particular—serve as the number one way in which websites are found and visited. An SEO consultant can pull out all the stops to ensure the content on your web page is working as an effective search engine marketing method.

Boost your website’s popularity. Apart from being accessible to your target audience, SEO services also aim to spread information about your website in a positive way across the web. This can be accomplished when an SEO expert advises you to write quality articles, newsletters, and other write-ups, and then assists you in the actual writing process. By circulating positive information about your company, you are sure to get more targeted traffic to your site.

Increase your business’s revenue. The reason why an SEO company will focus so hard on getting more traffic to your website is so you can improve your bottom line. Hiring an SEO consultant to help you master all the necessary techniques is an investment, but one that will certainly pay off if you follow the advice of the SEO expert you choose to work with. They are called “experts” for a reason, and their goal is help your website be more productive and earn you a greater income. This could be directly with sales earned on the site or indirectly by passing along information about your website and getting customers to walk through your door.

The bottom line is that SEO services are here to supply you with useful tips for getting more traffic to your site and converting those visitors into paying customers. Hiring a reputable SEO company will be an affordable and effective way to boost your online presence and make your website begin to work for you. Trying to achieve great SEO on your own can be far more time consuming and fruitless than it’s worth, so save time and energy with an SEO consultant by your side.