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Using Email Marketing to Your Advantage

Email marketing is an avenue of marketing that can provide your business with big returns for a small amount of effort. Although people are frustrated by spam, email is still proving to be an effective way to communicate with customers and get them to make a purchase. When a person signs up to your email list, they are essentially telling you they are interested in what your company is offering. Research shows that it typically takes seven to eight exposures to your brand before a customer will buy from you. Email marketing is an excellent way to build a relationship with prospects as well as maintain the relationship with your current customers.

The main challenge with email marketing is getting people to sign up to your list. When email was new, people used to give out their email address like candy just so they could get mail in the inbox. The spam problem, however, has made people a lot more wary. Therefore, if you want your current and prospective customers to hand over the coveted email address then you are going to have to make it worth the risk by giving them something of value in return. This could be a free EBook containing valuable information, an opportunity to save money (via coupons or other money saving offers), or simply access to premium content.

It can be exciting to have people signing up to your email list. However, it is not the time to go crazy and start throwing advertisements at them for your products and services. This is the quickest way to get people to unsubscribe from your list and doom your email marketing. To keep people interested and signed on, you must continue to provide value. This can be in the form of a monthly newsletter offering tips relevant to their needs or notification of special deals. You can advertise your wares. However, you must wrap that advertisement in valuable information which will make people willing to tolerate your ads.

To save time, it is best to work with an email service that allows you to set up automatic emails. This allows you to set up your newsletter when it is convenient for you and schedule it to be sent to the people on your list at a time of your choosing. There are several services available at a variety of pricing. Pick the package that best fits your email marketing needs and budget.

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