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Search Engine Marketing / Pay Per Click - PPC Advertising

Search Engine Marketing, or also know as SEM, Search Marketing, Pay Per Click or PPC Advertising is a form of Internet Marketing that requires advertisers to pay a fee every time a search engine user clicks the ad placed in a search engine results page.



SEO Company keyword Google

Search Marketing (SEM) and Search Engine Optimization (SEO) Comparison

COMPARED ITEMS

SEM / PPC

SEO

Search Results Page Listing Type Advertising / Sponsored Ads Natural / Organic result of a search engine
Listing Cost
Paid

pay US$0.04 to US$15 per click
Free
Traffic Results Immediate Traffic Results

Properly managed PPC advertising provides immediate traffic results
Several Months

Requires time, usually months to climb the search ranking
Rank Positioning
High PPC bid for a specific keyword and effective ad text results higher position Relies on search algorithms

e.g. proper site architecture, content relevancy, link popularity
Traffic / Visitor Clicks
10% Clicks 80%-90% Clicks

80% to 90% of clicks occur on the left hand side, natural (non-paid) results
Long Term Results Short Term

Traffic disappears as you stop pay per click
Long Term

Constant SEO equals constant free traffic

While PPC advertising provides better control and predictability in the short term, continual SEO on the other hand will lead you to longer term search engine success.

Contact our SEO Consultant now to learn more about Search Engine Marketing and Search Engine Optimization or visit our SEO Services page for our value-for-money SEO Pricing Packages.

   
 
What is Search Engine Optimization?
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What is Internet Marketing?
 
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